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Ceremonial Grade Matcha

Hajime - Ceremonial Grade Matcha 40g

Hajime - Ceremonial Grade Matcha 40g

Regular price R 699.00
Regular price Sale price R 699.00
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Quantity
7 reviews
  • Free shipping for orders over R1000

We're excited to introduce Hajime, our very first release of our Ceremonial Grade Organic Matcha range.

Hajime ( はじめ), translates to beginning or commencement of something new, a first chapter if you will, and represents the relationship with our first farmer. It's a single cultivar from the renowned Wazuka, Kyoto region in Japan. Known for the spectacular hills and cool climates which produces a beautiful bight coloured matcha with a fresh scent and tons of depth in flavour. A first flush May harvest grown in the shade, then carefully stone-milled. 

On the palate, Hajime delivers a smooth creamy finish, layered with fresh notes and subtle sweetness

 Cultivar Okumidori 
Harvest May 2025
Shade grown period 25-30 days
Milling method Stone milled


Ingredients: 40g organic matcha

Region and Farm

During our first trip to Japan, this was the last farmer we spent time with, and yet our first release. This beautiful family farm is located in the Wazuka prefecture, and has been passed down through 4 generations. The farm is small, yet a powerful family team who cares immensely about maintaining the traditional, high quality practices of Matcha farming. A part of the Kyoto area, this region is known for it's rolling hills.

Tasting Profile

Rich and velvety, with profound layers of umami and a refined sweetness.

How to prepare

Hot Latte
1. Measure 2–4 g of Matcha into a sifter and sift it into your whisking bowl. This prevents clumps and gives you that silky finish.
2. Soak your bamboo whisk for 30–60 seconds to soften the tines — it protects the whisk and creates better foam.
3. Add a splash of hot water (just enough to cover the Matcha).
4. Whisk in a quick zig-zag motion until the Matcha turns smooth and frothy.
5. Add the rest of the hot water or warmed milk and whisk gently to combine.
6. Pour into your cup, top with warm milk, and enjoy your creamy hot latte.

Iced latte
1. Measure 2–4 g of Matcha and sift it into your whisking bowl to keep it lump-free (especially important for iced drinks).
2. Soak your bamboo whisk briefly to soften it — even for cold Matcha, it makes a difference.
3. Add a small amount of water (cold or room temp works best here).
4. Whisk in a fast zig-zag motion until the Matcha is fully dissolved and frothy.
5. Fill a glass with ice, pour in the milk, and then add your Matcha concentrate.
6. Stir, sip, and enjoy! Iced lattes are great for highlighting the more sweeter notes in the Matcha

Storing information

Keep your Matcha fresh and vibrant green by storing it properly:

  • Store in an airtight container: Matcha oxidizes quickly when exposed to air, so always keep it sealed tight.
  • Keep it cool and dark: Store in the refrigerator or a cool, dark cupboard away from direct sunlight and heat sources.
  • Avoid moisture: Make sure the container is completely dry and keep it away from humid environments.
  • Use within 1–2 months of opening: Once opened, Matcha is best enjoyed fresh. The flavour and colour will gradually fade over time.
  • Before opening: Unopened Matcha can be stored in the freezer for extended freshness — just let it come to room temperature before opening to prevent condensation.
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Customer Reviews

7 reviews
5.0 out of 5
Nicola April 2026

I tried the matcha either yesterday or the day before, and WOW🤩 It honestly is up there with my favourites and I’m not even lying. Good job, really🥹❤️

Kayla March 2026

Best matcha in South Africa🌟 As a big matcha lover, I’ve tried matcha all over Cape Town, and nothing compares to this one. It’s naturally sweet, smooth, and incredibly indulgent — the quality is truly unmatched. On top of that, the woman who runs it is so friendly and passionate, which makes the experience even better. Easily the best matcha I’ve had 💚🍵

Tash G April 2026

This matcha is insane!!!! The colour, texture and taste - blown away. I think i just found my new favourite matcha brand 🥰

Carli February 2026

Really impressed with the quality. SO happy I found this brand!!!! Thank you!

Abbi March 2026

The matcha is insane !🤩 it’s so so good and love the packaging ! 🫶🏼✨

Alta May 2026

Unbeatable quality!!!! This is so worth the money. Best matcha i've found in South Africa - HANDS DOWN!!

Monique May 2026

Really smooth, balanced, sweet matcha. Third time buying, and will definitely continue to support this brand 😍

The details that make the difference

Over 80%

of matcha is fake

Most global "matcha" is actually fake matcha grown outside of Japan and skip the slow traditional methods.

* Our matcha is from Japan and is organic.

3rd harvest

is most of the matcha

Most matcha globally is from 2nd and 3rd harvest. These older leaves are highly astringent and bitter.

* Our matcha is 1st harvest - young leaves means more sweetness, less astringency.

5+ middlemen

between you and the farmer

Agencies and factories that sit between the farmers and your matcha dilute the quality and disregard farmer community support.

* We visit our farmers in person and buy directly from them.